Artificial intelligence (AI) has become increasingly important in people's lives and has been changing how we communicate, interact, and especially the work environment.
As such, this technology is playing an increasingly strategic role in cybersecurity, helping organizations to identify, prevent, and respond to digital threats more efficiently.
This is because AI is a great solution, especially for the growing volume of cyberattacks and sophistication of tactics used by cybercriminals, serving as an essential ally for the protection of data, networks, and systems.
This use is becoming increasingly essential for organizations around the world and according to research, the use of AI to improve cybersecurity is a trend that tends to expand.
How can Artificial Intelligence help in cybersecurity?
AI is really revolutionizing cybersecurity, according to a survey conducted by ManageEngine, entitled The State of Cybersecurity in LATAM 2024, 97% of Brazilian leaders believe that AI will be fundamental in defending against attacks.
Demonstrating that currently, approximately one in three companies in Brazil use artificial intelligence in their cybersecurity operations.
And what does this mean? Well, this data reflects an increasingly evident reality, cyber threats are becoming more sophisticated, and companies need advanced technological solutions to deal with these challenges.
This is because, if criminals used to send mass emails, with spelling mistakes and other discrepancies, today they have increasingly exploited AI to:
Develop attacks that are difficult to detect;
Automate scams;
Enhance phishing with compelling messages;
Create malware capable of adapting to different environments.
Additionally, deepfakes and advanced algorithms are being used for financial fraud and targeted attacks, making detection even more challenging for organizations.
Therefore, the growth in the use of AI in cybersecurity is due to the technology's ability to quickly identify and respond to threats, often before they cause damage.
After all, AI tools can analyze large volumes of data in real time, detecting suspicious patterns and preventing attacks through analysis.
In addition, automation enables a more agile response to incidents, reducing mitigation time and reducing the burden on security teams.
Another great advantage of AI in cybersecurity is its application in authentication and access control, where advanced algorithms can identify suspicious login attempts, improving protection against fraud and brute force attacks.
Artificial Intelligence can also be used in content creation, assisting organizations in training. After all, as much as AI is efficient, it must be combined with a good awareness program.
Does AI need to be combined with the human factor?
As we have seen, despite the benefits of AI, the same technology that strengthens security can be used by attackers to develop more sophisticated scams, making it essential to combine technology with good security and awareness practices.
After all, artificial intelligence has revolutionized cybersecurity, helping organizations detect and mitigate threats faster and more efficiently.
However, no technology can completely replace the human factor, because cybercriminals exploit behavioral vulnerabilities, using social engineering to deceive people and gain improper access to systems.
Given this scenario, AI must be allied to a continuous awareness program, combining advanced technology with the preparation of people to recognize and respond to attacks.
This is because these programs are essential to reduce risks and promote regular training on good practices, threat identification, and security protocols.
In addition, educational campaigns help create a culture of safety, making people more aware of everyday digital dangers.
Continuous and personalized training
Training is essential in any awareness program, because people's training must be constant and keep up with the threats that arise in the cybersecurity scenario.
In this way, these actions help organizations keep up with the evolution of cyber threats while training their teams.
In addition, it is important to note that training programs must be tailored to each person's level of knowledge, ensuring that everyone understands the risks and knows how to act in the face of possible attacks.
With the use of artificial intelligence, it is possible to customize learning content, offering specific modules for those who demonstrate greater vulnerability or need for reinforcement in certain topics.
Attack simulations
It is necessary to understand that attacks are increasingly sophisticated, so people need to know how to identify any and all signs that demonstrate that that communication is a scam,
Therefore, practical tests, such as phishing simulations, are essential to assess people's level of preparedness.
These simulations help to identify which employees are more susceptible to scams, making the awareness process more agile, after all, with this information it is possible to adapt the programs to the needs of each team.
Leadership engagement and safety culture
Criminals are increasingly cunning. That is why it is essential that companies use all possible defense mechanisms. Such as AI tools, training, simulations.
But it is necessary to understand that without the engagement of top management, the results will not be the same, after all, leadership needs to be an example and make all people understand their role in cybersecurity.
This is because the active participation of leadership is essential to ensure the success of the awareness program.
After all, when managers and directors demonstrate commitment to digital security, employees tend to take the issue more seriously.
Additionally, creating an organizational culture where everyone feels accountable for security and encouraged to report threats without fear of reprisal makes cyber defense more effective.
Clear security policies and best practices
Finally, for everything to work satisfactorily, it is essential that cybersecurity awareness is aligned with well-defined policies in the organization.
With clear guidelines on the secure use of passwords, data protection, internet browsing, and remote access, people can understand the actions they need to take to protect their security and that of the company.
After all, there are not two types of security, corporate and personal, if an attack occurs, both employee and organization information will be compromised.
Thus, cybersecurity policies need to be widely disseminated and easy to understand for everyone.
Therefore, keeping employees informed about these rules helps reduce unsafe behaviors and strengthens the culture of digital protection in the organization.
The PhishX ecosystem can help you!
PhishX offers a complete solution that combines cutting-edge technology and customized training to help organizations reduce the risks of AI-driven attacks.
Our artificial intelligence solution personalizes awareness training, ensuring that each employee receives content adapted to their profile.
In addition, through this technology it is possible to translate content into several languages, transforming awareness programs into something global and emphasizing the importance of these actions for all people.
This means that the employees most vulnerable to attacks receive targeted reinforcements, while the entire team is constantly learning about new threats in the digital environment.
Another differential of PhishX is the combination of training with practical simulations, which make learning more effective.
Phishing simulations and social engineering tests allow people to experience real-world situations in a controlled environment, preparing them to recognize and avoid sophisticated scams.
With this, we were able to transform human error, one of the main factors exploited by criminals, into a strong point of the company's cyber defense.
By uniting technology and the human factor, PhishX empowers organizations to create a resilient digital security culture.
Our intelligent approach reduces risk, improves incident response, and ensures employees are always one step ahead of AI-driven threats. Get in touch with our experts and get to know our ecosystem!
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